Our Story

White Dove Boutique was born in 2023 from a dream, a little ambition, and a whole lot of heart. At just 22 years old, owner Lana Felts started the brand from the guest bedroom of her home — and what began as a passion project quickly blossomed into something beautiful.

From humble beginnings, White Dove grew into a presence at local pop-up events before Lana took her biggest leap yet: opening her very first storefront in Holden Beach.

This brand is built on peace and love, and rooted in faith. At White Dove Boutique, we believe shopping should feel like a warm embrace — a friendly, welcoming experience where every woman walks in and feels right at home. We carefully curate a collection of clothes you can truly fall in love with, pieces that make you feel confident, beautiful, and authentically you.

Thank you for being a part of our story. We're so glad you're here. 🕊️